The image/concept of Gotta Go is to give everybody momentum, the movement is something to get people to go out and chase their dreams. Whenever you pick a hat up and start supporting the logo that is a sign that you are ready to take the world and everything in it. It's more than just selling the hats, if you buy the hats that should be a boost of motivation. you should be saying "Yes I purchased the hat now let me make this money back and then some." Gotta Go is a clothing brand that wants to make leaders.